Family Wealth
and the Great Wealth Transfer
Helping organisations navigate the generational shifts reshaping wealth and long-term client relationships
“The largest transfer of private wealth in modern history is now underway, and with it comes a profound shift in how families think about money, inheritance, responsibility, and opportunity”
Wealth is changing.
Not just in how it is distributed, but in how it is understood, discussed, managed, and passed on.
Over the next two decades, trillions will move between generations, reshaping family dynamics, client expectations, investment behaviour, and the role of the adviser.
We help organisations understand how generational attitudes to money, value, wealth and responsibility are shifting and what this means in practice.
At All Relative we work with wealth managers, IFAs and private banks supporting families as wealth moves across generations.
Our work spans both mass-affluent advice and UHNW family wealth. While many of the underlying dynamics are similar, the context, scale, sensitivities, and delivery are often very different.
The Great Wealth Transfer
We are in the early stages of the largest intergenerational transfer of wealth in history.
At the same time:
Younger generations have different expectations around money, purpose, and responsibility
Families are navigating increasingly complex financial, emotional, and intergenerational dynamics.
Technology and transparency are reshaping how wealth is managed and discussed.
For organisations, particularly in financial services, professional services, and advisory roles, this shift creates both risk and opportunity.
Understanding how different generations think about money and wealth is critical to:
Building and maintaining trust with clients
Navigating family dynamics
Communicating value effectively
Supporting long-term decision-making
How We Work
We help organisations understand what these shifts mean in practice for client relationships, communication, succession, and long-term trust.
We work with wealth management firms, private banks, IFAs, workplace providers, and family offices navigating multigenerational client relationships.
Our work is designed to move beyond commentary and help organisations respond to the changing dynamics of wealth, inheritance, and generational behaviour with greater clarity and confidence.
Depending on your objectives, this can include:
Insight briefings and structured learning for adviser teams
Thought leadership and client engagement programmes grounded in generational and behavioural insight
Bespoke event and content series translating generational and societal shifts into practical themes
Executive sessions for leadership teams and relationship managers navigating generational change
Support for organisations thinking about succession, continuity and relationship handover
Discreet intergenerational sessions in UHNW contexts, shaped around values, governance and stewardship
Work focused on emerging generations, including early strategic thinking around Gen Alpha
All work is grounded in behavioural insight, contemporary data, and practical application, designed to strengthen long-term client trust, communication, and engagement.
Selected Projects
Schroders
A qualitative report on the Great Gender Wealth Transfer examining wealth, inheritance and widowhood.
Pictet
A series of global events involving both relationship managers and clients decoding generational differences on wealth
Aviva Wealth
A webinar series and tailored data on the Great Wealth Transfer.
BNY Mellon
Retirement: a generational journey. A series of films looking at different generations’ attitude towards retirement