About All Relative
All Relative was founded by Dr Eliza Filby to turn her work as a thought leader on generational change, and the shifting nature of work, wealth and want, into practical, scalable solutions for organisations across the globe.
Founded on the belief that the biggest challenges facing organisations today are not just technological, but social, All Relative helps leaders understand the deeper forces reshaping work, wealth, consumer behaviour, family life, and modern society.
The name reflects a core idea running through Eliza’s work: that understanding change requires context. In an increasingly digital and fragmented world, All Relative reflects the importance of thinking relationally - about generations, institutions, families, and the ways people relate to one another.
About Dr Eliza Filby
Dr Eliza Filby is a bestselling historian, author, and thought leader on generational change and the social shifts reshaping modern life.
Combining historical insight with contemporary data, Eliza helps organisations make sense of the deeper social, economic, and technical forces transforming the world today: from generational change and AI-driven workplaces, to shifting attitudes around wealth, ageing, and social mobility.
Her latest book, Inheritocracy: It’s Time to Talk About the Bank of Mum and Dad (2024), became a Top Ten Sunday Times bestseller and explores the growing role of family wealth in shaping opportunity and modern life.
Eliza has advised and spoken to senior leaders across international business, government, and professional institutions. Her clients and collaborators include organisations such as Cisco, UBS, Aviva, Google Education, Harvard Law School, PwC, LGT, and Julius Baer.
Alongside All Relative, Eliza writes and speaks widely on the future of work, wealth, family life, and generational change. Her writing has appeared in The Times, Financial Times, Newsweek, and The Spectator, and she regularly appears across international media including the BBC, Bloomberg, and NBC, as well as on podcasts such as Trevor Noah’s What Now?
A historian by background, Eliza holds a PhD in contemporary history from the University of Warwick and has lectured at King’s College London and Renmin University in Beijing.