About All Relative
All Relative was founded by Dr Eliza Filby to turn her work as a historian of the present into practical, scalable solutions for organisations across the globe. Drawing on her research into the forces reshaping how we work and live, All Relative helps organisations understand change and navigate what comes next.
Founded on the belief that the biggest challenges facing organisations today are not just technological, but social, All Relative helps leaders understand the deeper demographic, economic, technological and cultural forces reshaping work, wealth, consumer behaviour, family life and modern society.
The name reflects a core idea running through Eliza’s work: that understanding change requires context. In an increasingly digital and fragmented world, All Relative reflects the importance of thinking relationally, about people, institutions, families and the ways we relate to one another.
About Dr Eliza Filby
Dr Eliza Filby is a historian of the present, Sunday Times bestselling author and internationally recognised thought leader on the forces reshaping modern life.
Combining historical insight with contemporary data, Eliza helps organisations make sense of the deeper demographic, economic, technological and cultural forces transforming the world today, from generational change and AI-driven workplaces to shifting attitudes around wealth, ageing and social mobility.
Her latest book, Inheritocracy: It’s Time to Talk About the Bank of Mum and Dad (2024), became a Top Ten Sunday Times bestseller and explores the growing role of family wealth and inheritance in shaping opportunity and modern life.
Eliza has advised and spoken to senior leaders across international business, government and professional institutions. Her clients and collaborators include Cisco, UBS, Aviva, Google Education, Harvard Law School, PwC, LGT and Julius Baer.
Alongside her work through All Relative, Eliza writes and speaks widely on the future of work, wealth, family life and generational change. Her writing has appeared in The Times, Financial Times, Newsweek and The Spectator, and she regularly appears across international media including the BBC, Bloomberg and NBC, as well as on podcasts such as Trevor Noah’s What Now?
A historian by background, Eliza holds a PhD in contemporary history from the University of Warwick and has lectured at King’s College London and Renmin University in Beijing.